About Us

Our Story

Suralaya Journey Since 1990

Starting from a small business in Surabaya in 1990, Suralaya has grown to become one of the leading broom manufacturers in Indonesia. With full dedication to quality and innovation, we continue to deliver the best products to meet household and industrial cleaning needs.

From manual production with limited workforce, we now have modern production facilities with the latest technology while still maintaining the traditional touch in each of our products. We believe that quality cannot be compromised, and this has been the foundation of our business for more than three decades.

Today, Suralaya products are available in various cities in Indonesia and continue to be trusted by millions of customers. We are proud to be part of the daily lives of Indonesian people in maintaining the cleanliness of their homes and environment.

Our Values

What We Stand For

Guaranteed Quality

Every product goes through strict quality control to ensure the best standards reach customers

Continuous Innovation

Continuously innovating to develop new eco-friendly and efficient products for modern needs

Customer Trust

Building long-term relationships with customers through quality products and best service

Eco-Friendly

Committed to using eco-friendly materials and sustainable production processes

Our Reach

National Distribution & Export

National Distribution

We have distributed quality products to all major cities in Indonesia, ensuring every household and industry can enjoy the best broom products from us.

Jakarta Surabaya Bandung Blitar Yogyakarta Makassar Bali Tulungagung Trenggalek Jombang Gresik Jatirogo Sidoarjo Kediri

First International Export

First Export to Singapore

Quality Indonesian products now available in international markets

Year

2008

FAQ

Frequently Asked Questions

What differentiates Suralaya products from competitors?

Suralaya uses the best selected raw materials that are carefully chosen and goes through strict quality control at every stage of production. We also have more than 30 years of experience in this industry, so we truly understand the needs of the Indonesian market.

Are Suralaya products eco-friendly?

Yes, we are committed to using eco-friendly materials. For plastic products, we use recycled materials, and for traditional products such as palm fiber and coconut fiber brooms, we use natural biodegradable materials.

How can I become a distributor or partner of Suralaya?

You can contact us through our contact page or phone at (031) 123-4567. Our sales team will be happy to help explain the partnership program and requirements.

What is the minimum order for wholesale purchases?

Minimum order for wholesale purchases varies depending on the type of product. For detailed information about wholesale prices and minimum orders, please contact our sales team.

Does Suralaya offer custom orders or private label?

Yes, we offer custom orders and private label for certain order quantities. Contact our team for further discussion about your custom needs.

What is the warranty period for Suralaya products?

We provide quality guarantee for all products. If there are manufacturing defects, you can return the product within 7 days for exchange or refund.